![]() He replaced door-to-door magazine subscription sales with a single vendor system offering multiple subscriptions by mail. ![]() When Harold founded PCH in 1953, he was working as a manager in a door-to-door sales group for newspaper subscriptions. Harold Mertz is the founder of Publishers Clearing House. Who Is The Founder of Publishers Clearing House? ![]() It’s a simple win-win situation where the company makes huge sales and consumers get a chance to win major prizes, and awards. It basically uses sweepstakes as a strategic means of increasing its magazine purchases. Publishers Clearing House (PHC) is known for its direct marketing strategy in merchandise and magazine subscriptions. How Does Publishers Clearing House Work?.
0 Comments
Leave a Reply. |